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Lojalumo programa - gidas restoranų savininkams

Autorius: Florian Arsal Bejte · Head developerbirželis 202616 min skaitymo

Sis gidas paaiskina viska, ka galite sukonfiguruoti OrdeON lojalumo sistemoje: kaip klientai renka taskus, kaip juos isleidzia ir kaip paleisti bonusu kampanijas, tikslus bei zaidimus.

Kur rasti: Admin → pasirinkite vieta (kataloga) → Loyalty
Pavyzdys: https://your-org.app.ordeon.io/your-org/admin/your-location/loyalty

Lojalumo priedas turi buti ijungtas jusu organizacijoje. Kiekviena vieta taip pat ijungiama atskirai (ziurekite Programaa → Si vieta).

Kaip tai veikia (bendras vaizdas)

  1. Klientai renka taskus automatiskai, kai apmoka uzsakyma dalyvaujancioje vietoje.
  2. Taskai kaupiami balanse, susietame su jusu organizacija (ir, jei reikia, bendrinami arba atskiriami tarp vietu — ziurekite Tasku apimtis).
  3. Klientai isleidzia taskus dviem budais:
    • Parinkti atlygio pasiulymai— jusu sukurti pasiulymai su tasku kaina (pvz., „Nemokama kava — 100 tasku“).
    • Lanksti nuolaida pinigais— ijungus, klientai keicia taskus i krepselio nuolaida (pvz., 100 tasku = 1 € nuolaida).
  4. Bonus mechanikos— papildomos rinkimo taisykles, menesio issukiai, uzsakymu serijos, laimes ratas ir nutrinamos korteles pildo ta pati balansa.

Taskai suteikiami tik sekmingai apmokejus. Jei uzsakymas atsaukiamas arba grazinamas, uzdirbti taskai proporcingai nurasomi. Isleisti taskai grazinami, jei uzsakymas atsaukiamas.

Admin Layout — Seven Tabs

SkirtukasKa nustatote
ProgramaIjungiate/isjungiate lojaluma, vietu dalyvavima, rinkimo norma, apimti, galiojima, panaudojimo nustatymus ir praeitu uzsakymu iskaityma
Pavadinimai ir ikonaKlientui matomos etiketes (pvz., „zvaigzdutes“ vietoje „tasku“) ir pasirinktine ikona
BonusPapildomi taskai: dvigubi taskai, laiminga valanda, kategoriju bonusai
TikslaiMenesio islaidu/uzsakymu issukiai ir nuosekliu dienu serijos
ZaidimaiLaimes rato ir nutrinamu korteliu kampanijos
AtlygiaiTaskais ikainotu pasiulymu apzvalga (kuriama Promotions skiltyje)
NariaiKlientu balansai, rankines korekcijos, zaidimu bandymu suteikimas

Po pakeitimu issaugokite kiekviena skirtuka. Kai kurie skirtukai reikalauja, kad pirma butu issaugota programa (Bonus, Tikslai, Zaidimai).

Programa

Pagrindinis jungiklis

Naudokite Active / Off virsuje, kad ijungtumete arba isjungtumete visa programa organizacijai. Kai isjungta, vietose taskai nekaupiami ir nepanaudojami.

Pirma karta ijungdami lojaluma galite pazymeti Credit past paid orders on enable, kad automatiskai priskirtumete taskus (ir, jei reikia, zaidimus/tikslus) is ankstesniu apmoketu uzsakymu.

Si vieta

Kiekvienas meniu/katalogas turi savo dalyvavimo jungikli. Net jei programa aktyvi visoje organizacijoje, isjungta vieta:

  • Neleidzia kaupti tasku tos vietos uzsakymuose
  • Neleidzia tasku panaudoti toje vietoje
  • Nerodo lojalumo UI klientams

Ijunkite Earning rewards here kiekvienai vietai, kurioje turi veikti lojalumas.

Tasku apimtis

Nustato, kur galima panaudoti vienoje vietoje sukauptus taskus.

NustatymasReiksmeKam tinka
Bendras visuose dalyvaujanciuose kataloguoseVienas balansas visai organizacijai. Kaupiate A vietoje, panaudojate B vietoje.Tinklai, keliu padaliniu prekes zenklai
Atskiras balansas kiekvienam kataloguiA vietoje sukaupti taskai panaudojami tik A vietoje.Atskiri kioskai, atskirai valdomos frančizes
Sugrupuoti katalogai dalijasi balansuPasirinktos vietu grupes dalijasi tuo paciu fondu.Pvz., „Centras“ ir „Oro uostas“ grupes
Svarbu: Apimti pasirinkite pries pirma tikra uzsakyma. Keiciant ja veliau, kai klientai jau turi balansus, reikes rankinio sujungimo.

Earn rate

  • Points per currency unit — e.g. 1means 1 point per €1 spent (or per $1, etc., depending on the catalog currency).
  • Rounding— Round down, nearest, or round up when calculating points from an order.
  • Earn on— Which order amount points are calculated from:
    • Net subtotal— before tax, after discounts (default)
    • Gross total— including tax
    • Amount actually paid— what hit the payment provider

Tasku galiojimas (men.)

Leave blank for points that never expire. If set, oldest earned points expire first on a schedule. Expiry reduces spendable balance only — it does not reduce lifetime points used for tiers.

Earn on discounted orders

When on, customers earn on the full earn basis even if they used a promo code.
When off, heavily discounted orders earn little or nothing (based on what they actually paid). Use this to prevent “double dipping” (promo + full points).

Earn on redemption orders

When on, customers still earn base points on orders where they also spent points.
When off, orders that redeem points or use points-for-money-off earn nonew points — reduces farming (order → redeem → order → redeem loops).

Tasku keitimas i nuolaida

Lets customers trade points for a flexible cart discount instead of (or in addition to) fixed rewards.

LaukasPaskirtis
Points per €1 off (or your currency)Exchange rate — e.g. 100 points = €1 discount
Min taskuMaziausia konversija vienam panaudojimui
Max uzsakymuiDidziausia nuolaidos riba vienam uzsakymui

The discount is applied as a one-time promo at checkout. Points are deducted only when the order is paid, not when they click “Apply”.

Istorijos iskaitymas

After loyalty is active, use Credit history… to retroactively award points (and optionally game spins or goal progress) for past paid orders.

Filtrai:

  • Date range (paid from / paid to)
  • Which participating catalogs to include
  • Before activation only— only orders from before you turned loyalty on
  • Include anonymous diners— include guests who had not signed up yet

Ka iskaityti:

  • Points— earn ledger rows from order spend
  • Game spins— one spin per order for active “free spin per paid order” campaigns
  • Goals— streak/challenge progress and completion bonuses

Always review the Impact preview before confirming. Orders that already received an earn row are skipped (safe to re-run). A running backfill shows progress in the panel.

Pavadinimai ir ikona

Customize how loyalty appears to customers across the cart, checkout, rewards page, and profile.

LaukasPavyzdysKur rodoma
Puslapio pavadinimas"Mano zvaigzdutes", "Atlygiai"Atlygiu puslapio antraste, profilis
Zodis vienaskaitai"zvaigzdute""Uzdirbote 1 zvaigzdute"
Zodis daugiskaitai"zvaigzdutes""Turite 12 zvaigzduciu"
Trumpa etikete krepselyje"★", "tsk"Siauriose krepselio vietose
Atlygio ikonaJusu logotipas arba talismanasZenkliukai prie balansu

Ikelkite kvadratini paveiksla ir pasirinkite Logo ar ikona(matomas visas paveikslas) arba Nuotrauka ar talismana(uzpildomas apskritimas). Gyvos perziuros rodo checkout, atlygiu puslapi, krepseli ir tikslu tekstus.

Bonus (papildomos rinkimo taisykles)

Bonus taisykles suteikia tasku papildomai prie bazinio rinkimo tarifo. Kai vienam uzsakymui tinka kelios taisykles, jos sumuojasi.

Taisykliu tipai

TipasKa daroPavyzdine reiksme
Multiply points (×)Multiplier on applicable amount2 = double points
Bonus % (cashback)Extra % of spend as points5 = +5% as bonus points
Flat bonus pointsFixed points once per matching order50 = +50 points

Salygos (visos neprivalomos)

  • Categories— only items in selected menu categories count toward the bonus
  • Days of week— e.g. weekdays only
  • Time window— happy hour (uses the catalog's timezone)
  • Leave categories and schedule empty to apply to the whole order, all day

Each rule has a name, active toggle, and preview line summarizing the effect. Bonus points are credited together with base points after payment.

Tikslai

Reward repeat visits with automatic bonus points when customers hit targets.

Issukiai

“Spend €X this month → Y points” or “Place N orders → Y points”.

NustatymasParinktys
MetricSpend (in catalog currency) or order count
TargetThreshold number
WindowThis month (calendar month) or all-time
Reward pointsBonus granted once when threshold is reached

Each challenge pays out once per period (per month for calendar-month challenges).

Serijos

“Order N days in a row → bonus points.”

  • Required days— minimum 2 consecutive calendar days with at least one paid order
  • Reward points— granted when the streak completes

Streaks reset if the customer skips a day. Progress uses the catalog timezone. Customers see goal progress in the cart teaser and on the Rewards page.

Zaidimai

Zaidybines kampanijos: laimes ratas arba nutrinama kortele. Rezultatai nustatomi serveryje, todel klientai negali sukciauti. Laimejimai papildo ta pati tasku balansa arba suteikia atlygio pasiulyma.

Kampanijos nustatymai

LaukasAprasymas
NameShown to customers
TypeSpin wheel or scratch card
ActiveOn/off
TriggerWhen customers get a play (see below)

Trigeriai

TrigerisElgsena
Free spin per paid orderOne play after each paid order (also backfillable)
Free spin dailyOne free play per customer per day
Costs points to spinCustomer spends X points per play
Manual grant onlyYou grant plays from the Members tab

Prizai

Kiekvienai kampanijai reikia bent dvieju prizu segmentu. Kiekvienam prizui:

LaukasAprasymas
ZymeKa mato klientas ("50 tasku", "Bandyti dar karta")
TypePoints, reward (promotion), or no win
PointsFor point prizes — how many to award
PromotionFor reward prizes — pick an existing points-redemption promotion; winner gets it free
WeightRelative odds — higher weight = more likely. 0 = disabled

Klientai zaidzia is Atlygiu puslapio, kartais ir po checkout. Rankiniai bandymai suteikiami skiltyje Nariai → Suteikti bandyma(1–20 bandymu vienu veiksmu).

Atlygiai

A reward is a normal promotion with a points cost. OrdeON lists all active point-priced promotions on the Loyalty → Rewards tab; create and edit them under Promotions.

Creating a reward

  1. Go to Admin → Promotions → New promotion (or edit an existing one).
  2. Set Application mode to Points redemption.
  3. Set Points to redeem— e.g. 100.
  4. Configure Benefits like any promotion: free item, cart discount, fixed amount off, etc.
  5. Optionally restrict which catalogs or items the reward applies to.

When a customer redeems:

  • They tap Redeemin the cart or Rewards page (no promo code needed — one is generated automatically).
  • The discount applies to the cart.
  • Points are deducted only when the order is paid.
  • If they abandon the cart, no points are lost.
Patarimas: You can also enable Convert points to money off in Programa settings for flexible partial redemption instead of fixed rewards.

Members

View everyone enrolled in your program (enrollment happens automatically on first qualifying order).

ColumnMeaning
BalancePoints they can spend now
LifetimeTotal points ever earned (used for tiers if configured)
TierCurrent tier ID, if your program defines tiers
ScopeWhich balance pool this account belongs to

Adjust points

Gift or remove points manually:

  • Enter a positive number to add (e.g. 100 for a goodwill gesture).
  • Enter a negative number to deduct (e.g. -50).
  • Optional reason — stored in the audit ledger.

Every adjustment is recorded permanently.

Grant game plays

For campaigns with Manual grant onlytrigger, select a member, choose the campaign, and grant 1–20 plays. The customer uses them on the Rewards page.

Ka mato jusu klientai

PlaceExperience
CartBalance, projected points from current order, redeemable rewards, optional points→money converter, goal progress teaser
Checkout / order confirmation"+N points earned" celebration; spin/scratch if configured for per-order plays
Rewards pageFull hub: balance, goals, games, redeem list, active codes, transaction history
Profile / accountBalances across locations, tier, expandable history
Ordering chat agentCan mention balance and suggest affordable rewards
Anonymous guestsStill earn points; banner prompts them to sign up to keep their balance

When a guest creates an account, existing points merge automatically — nothing is lost.

Policies Worth Knowing

Refunds and cancellations

  • Earned points on a refunded order are reversed proportionally.
  • Spent pointson a cancelled order are returned to the customer's balance.

Multiple locations

  • Programa settings are organization-wide (one earn rate, one set of goals/games).
  • Each location opts in separately.
  • Under shared scope, one balance works at all participating locations.

Dine-in / shared tabs

Points go to the account that pays the tab— the user linked to the settling order.

Turning loyalty off

  • Disabling the program or a location stops new earning and redemption.
  • Existing balances are not deleted— re-enabling restores access.

Plan / add-on

Jei lojalumo priedas pasalinamas is jusu prenumeratos, tasku rinkimas ir panaudojimas sustoja, taciau balansai islieka tik skaitymui, kol priedas vel atstatomas.

Suggested Setup Checklist

  1. Ijunkite lojalumo prieda savo organizacijoje.
  2. Atidarykite Loyalty → Programa, nustatykite rinkimo norma ir apimti, ijunkite Active, issaugokite.
  3. Ijunkite sia vieta (pakartokite kiekvienam katalogui jo Loyalty puslapyje).
  4. Pavadinimai ir ikona— suderinkite su savo prekiniu zenklu („zvaigzdutes“, logotipas ir pan.).
  5. Sukurkite 2–3 atlygius Promotions skiltyje (Points redemption rezimu).
  6. Neprivaloma: viena Bonus taisykle (pvz., dvigubi taskai per pietus).
  7. Neprivaloma: vienas Tikslas(pvz., „Sio menesio islaidos €50 → 200 bonus tasku“).
  8. Neprivaloma: vienas Zaidimassu daugiausia mazais tasku prizais ir keliomis „be laimejimo“ zonomis.
  9. Po pirmos savaites perziurekite Nariai; naudokite Adjust VIP gestams ar pataisymams.

Quick Reference — Default Behavior

Jei ijungiate lojaluma nekeisdami numatytuju nustatymu:

  • ✓1 point per €1 (net subtotal, apvalinama zemyn)
  • ✓Shared balance across dalyvaujancias vietas
  • ✓No expiry(be galiojimo pabaigos)
  • ✓Earns on discounted orders — taip
  • ✓Earns on redemption orders — taip
  • ✓Points → money off — isjungta, kol neijungsite
  • ✓Etiketes pagal nutylejima: „points“ / „Rewards“

Koreguokite viska skiltyse Programa ir Pavadinimai ir ikona, kad atitiktu jusu prekini zenkla ir marza.

Nustatant per pokalbi, jusu admin agentas gali padeti sukonfiguruoti programa, kai lojalumo irankiai ijungti jusu plane.

Pasirengta

Pasiruose paleisti savo lojalumo programa?

Paverskite pirma karta apsilankiusius svecius nuolatiniais klientais su taskais, atlygiais, tikslais ir zaidimais — viskas jau yra OrdeON viduje.

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