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Sadakat Programı — Restoran Sahipleri için Rehber

Yazar: Florian Arsal Bejte · Head developerJune 202616 dk okuma

Bu rehber, OrdeON sadakat sisteminde neleri ayarlayabileceginizi adim adim anlatir: musteriler nasil puan kazanir, nasil harcar ve bonus kampanyalari, hedefler ile oyunlar nasil yonetilir.

Nerede bulunur: Admin → bir konum (katalog) secin → Loyalty
Ornek: https://your-org.app.ordeon.io/your-org/admin/your-location/loyalty

Sadakat eklentisi organizasyonunuzda aktif olmalidir. Her konum ayrica tek tek etkinlestirilmelidir (bkz. Program → Bu konum).

Nasil calisir (genel gorunum)

  1. Musteriler puan kazanir ve bu, katilan bir konumda siparis odemesi yaptiklarinda otomatik olur.
  2. Puanlar bir bakiyede tutulurve organizasyonunuza baglidir (istege gore konumlar arasinda paylastirilabilir veya ayrilabilir — bkz. Puan kapsami).
  3. Musteriler puan harcar iki farkli sekilde:
    • Kurgulanmis oduller— puan fiyati verdiginiz kampanyalar (orn. “Ucretsiz kahve — 100 puan”).
    • Esnek tutar indirimi— etkinlestirildiginde musteriler puani sepette indirime cevirir (orn. 100 puan = 1 € indirim).
  4. Bonus mekanikleri— ek kazanma kurallari, aylik gorevler, siparis serileri, cark cevirme ve kazima kartlari ayni bakiyeyi besler.

Puanlar sadece odeme basarili olduktan sonra verilir. Siparis iptal edilir veya iade olursa kazanilan puanlar oransal olarak geri alinir. Sipariste harcanan puanlar siparis iptalinde iade edilir.

Admin Layout — Seven Tabs

SekmeNeyi ayarlarsiniz
ProgramSadakati ac/kapat, konum katilimi, kazanma orani, kapsam, gecerlilik suresi, kullanim ayarlari ve gecmis siparisleri krediye sayma
Isimler ve ikonMusteriye gorunen etiketler ("puan" yerine "yildiz" gibi), ozel ikon
BonusEk puanlar: cift puan, mutlu saat, kategori bonuslari
HedeflerAylik harcama/siparis hedefleri ve ardarda gun serileri
OyunlarCark cevirme ve kazima karti kampanyalari
OdullerPuan fiyatli kampanyalarin ozeti (Promotions altinda olusturulur)
UyelerMusteri bakiyeleri, manuel duzeltmeler, oyun hakki tanimlama

Degisiklik yaptiktan sonra her sekmeyi kaydedin. Bazi sekmelerde once Program kaydi gerekir (Bonus, Hedefler, Oyunlar).

Program

Ana ac/kapa

Ustteki Active / Off secenegiyle tum programi organizasyonunuz icin acip kapatabilirsiniz. Kapaliyken hicbir konumda puan kazanimi ve kullanim olmaz.

Sadakati ilk kez actiginizda, Credit past paid orders on enable secenegiyle gecmis odemeli siparislerden puanlari otomatik geri doldurabilirsiniz.

Bu konum

Her menu/konumun (katalog) kendi katilim ac/kapa secenegi vardir. Program tum organizasyonda acik olsa bile dislanan konum:

  • Oradaki siparislerde puan kazandirmaz
  • Orada puan kullanimina izin vermez
  • Musteriye sadakat arayuzu gostermez

Sadakatin calismasini istediginiz her konumda Earning rewards heresecenegini acin.

Puan kapsami

Bir konumda kazanilan puanlarin nerede harcanabilecegini belirler.

AyarAnlamKime uygun
Tum katilan kataloglarda ortakTum organizasyon icin tek bakiye. A konumunda kazan, B konumunda harca.Zincir markalar, cok subeli yapilar
Katalog basina ayri bakiyeA konumunda kazanilan puan sadece A konumunda harcanir.Bagimsiz nokta/stand, ayri yonetilen franchise
Gruplanan kataloglar ortak bakiye kullanirSecilen konum gruplari ayni havuzu paylasir.Orn. "Merkez" ve "Havalimani" gruplari
Onemli: Kapsami ilk gercek siparisten once secin. Musteri bakiyesi olustuktan sonra kapsam degistirmek manuel birlestirme gerektirir.

Earn rate

  • Points per currency unit — e.g. 1means 1 point per €1 spent (or per $1, etc., depending on the catalog currency).
  • Rounding— Round down, nearest, or round up when calculating points from an order.
  • Earn on— Which order amount points are calculated from:
    • Net subtotal— before tax, after discounts (default)
    • Gross total— including tax
    • Amount actually paid— what hit the payment provider

Puan gecerlilik suresi (ay)

Leave blank for points that never expire. If set, oldest earned points expire first on a schedule. Expiry reduces spendable balance only — it does not reduce lifetime points used for tiers.

Earn on discounted orders

When on, customers earn on the full earn basis even if they used a promo code.
When off, heavily discounted orders earn little or nothing (based on what they actually paid). Use this to prevent “double dipping” (promo + full points).

Earn on redemption orders

When on, customers still earn base points on orders where they also spent points.
When off, orders that redeem points or use points-for-money-off earn nonew points — reduces farming (order → redeem → order → redeem loops).

Puani para indirime cevir

Lets customers trade points for a flexible cart discount instead of (or in addition to) fixed rewards.

AlanAmac
Points per €1 off (or your currency)Exchange rate — e.g. 100 points = €1 discount
Min puanKullanim basina minimum cevirim
Siparis basi maxSiparis basi indirim ust limiti

The discount is applied as a one-time promo at checkout. Points are deducted only when the order is paid, not when they click “Apply”.

Gecmis kredilendirme

After loyalty is active, use Credit history… to retroactively award points (and optionally game spins or goal progress) for past paid orders.

Filtreler:

  • Date range (paid from / paid to)
  • Which participating catalogs to include
  • Before activation only— only orders from before you turned loyalty on
  • Include anonymous diners— include guests who had not signed up yet

Neler kredilensin:

  • Points— earn ledger rows from order spend
  • Game spins— one spin per order for active “free spin per paid order” campaigns
  • Goals— streak/challenge progress and completion bonuses

Always review the Impact preview before confirming. Orders that already received an earn row are skipped (safe to re-run). A running backfill shows progress in the panel.

Isimler ve ikon

Customize how loyalty appears to customers across the cart, checkout, rewards page, and profile.

AlanOrnekNerede gorunur
Sayfa basligi"Yildizlarim", "Oduller"Oduller sayfasi basligi, profil
Tekil ifade"yildiz""1 yildiz kazandiniz"
Cogul ifade"yildizlar""12 yildiziniz var"
Sepette kisa etiket"★", "pts"Sepet cekmecesindeki dar alanlar
Odul ikonuLogo veya maskotunuzBakiye yanindaki rozetler

Kare bir gorsel yukleyin; Logo veya ikon (tam gorunur) ya da Fotograf veya maskot (daireyi doldurur) secin. Canli onizlemeler checkout, oduller sayfasi, sepet ve hedef metinlerini gosterir.

Bonus (ek kazanma kurallari)

Bonus kurallari, temel kazanma oranina ek puan verir. Bir siparise birden fazla kural uyarsa puanlar toplanir.

Kural turleri

TurNe yaparOrnek deger
Multiply points (×)Multiplier on applicable amount2 = double points
Bonus % (cashback)Extra % of spend as points5 = +5% as bonus points
Flat bonus pointsFixed points once per matching order50 = +50 points

Kosullar (hepsi opsiyonel)

  • Categories— only items in selected menu categories count toward the bonus
  • Days of week— e.g. weekdays only
  • Time window— happy hour (uses the catalog's timezone)
  • Leave categories and schedule empty to apply to the whole order, all day

Each rule has a name, active toggle, and preview line summarizing the effect. Bonus points are credited together with base points after payment.

Hedefler

Reward repeat visits with automatic bonus points when customers hit targets.

Gorevler

“Spend €X this month → Y points” or “Place N orders → Y points”.

AyarSecenekler
MetricSpend (in catalog currency) or order count
TargetThreshold number
WindowThis month (calendar month) or all-time
Reward pointsBonus granted once when threshold is reached

Each challenge pays out once per period (per month for calendar-month challenges).

Seriler

“Order N days in a row → bonus points.”

  • Required days— minimum 2 consecutive calendar days with at least one paid order
  • Reward points— granted when the streak completes

Streaks reset if the customer skips a day. Progress uses the catalog timezone. Customers see goal progress in the cart teaser and on the Rewards page.

Oyunlar

Oyunlastirilmis kampanyalar: cark cevir veya kazima karti. Sonuclar sunucu tarafinda belirlenir, yani hile yapilamaz. Kazanimlar ayni puan bakiyesine eklenir veya odul kampanyasi verir.

Kampanya ayarlari

AlanAciklama
NameShown to customers
TypeSpin wheel or scratch card
ActiveOn/off
TriggerWhen customers get a play (see below)

Tetikleyiciler

TetikleyiciDavranis
Free spin per paid orderOne play after each paid order (also backfillable)
Free spin dailyOne free play per customer per day
Costs points to spinCustomer spends X points per play
Manual grant onlyYou grant plays from the Members tab

Oduller

Her kampanyada en az iki odul dilimi olmalidir. Her odul icin:

AlanAciklama
EtiketMusterinin gordugu ("50 puan", "Tekrar dene")
TypePoints, reward (promotion), or no win
PointsFor point prizes — how many to award
PromotionFor reward prizes — pick an existing points-redemption promotion; winner gets it free
WeightRelative odds — higher weight = more likely. 0 = disabled

Musteriler oyunu Oduller sayfasindan oynar, bazen checkout sonrasi da gorunur. Manuel oynama hakki Uyeler → Oyun hakki verbolumunden tanimlanir (islem basi 1–20 hak).

Oduller

A reward is a normal promotion with a points cost. OrdeON lists all active point-priced promotions on the Loyalty → Rewards tab; create and edit them under Promotions.

Creating a reward

  1. Go to Admin → Promotions → New promotion (or edit an existing one).
  2. Set Application mode to Points redemption.
  3. Set Points to redeem— e.g. 100.
  4. Configure Benefits like any promotion: free item, cart discount, fixed amount off, etc.
  5. Optionally restrict which catalogs or items the reward applies to.

When a customer redeems:

  • They tap Redeemin the cart or Rewards page (no promo code needed — one is generated automatically).
  • The discount applies to the cart.
  • Points are deducted only when the order is paid.
  • If they abandon the cart, no points are lost.
Ipucu: You can also enable Convert points to money off in Program settings for flexible partial redemption instead of fixed rewards.

Members

View everyone enrolled in your program (enrollment happens automatically on first qualifying order).

ColumnMeaning
BalancePoints they can spend now
LifetimeTotal points ever earned (used for tiers if configured)
TierCurrent tier ID, if your program defines tiers
ScopeWhich balance pool this account belongs to

Adjust points

Gift or remove points manually:

  • Enter a positive number to add (e.g. 100 for a goodwill gesture).
  • Enter a negative number to deduct (e.g. -50).
  • Optional reason — stored in the audit ledger.

Every adjustment is recorded permanently.

Grant game plays

For campaigns with Manual grant onlytrigger, select a member, choose the campaign, and grant 1–20 plays. The customer uses them on the Rewards page.

Musterileriniz ne gorur

PlaceExperience
CartBalance, projected points from current order, redeemable rewards, optional points→money converter, goal progress teaser
Checkout / order confirmation"+N points earned" celebration; spin/scratch if configured for per-order plays
Rewards pageFull hub: balance, goals, games, redeem list, active codes, transaction history
Profile / accountBalances across locations, tier, expandable history
Ordering chat agentCan mention balance and suggest affordable rewards
Anonymous guestsStill earn points; banner prompts them to sign up to keep their balance

When a guest creates an account, existing points merge automatically — nothing is lost.

Policies Worth Knowing

Refunds and cancellations

  • Earned points on a refunded order are reversed proportionally.
  • Spent pointson a cancelled order are returned to the customer's balance.

Multiple locations

  • Program settings are organization-wide (one earn rate, one set of goals/games).
  • Each location opts in separately.
  • Under shared scope, one balance works at all participating locations.

Dine-in / shared tabs

Points go to the account that pays the tab— the user linked to the settling order.

Turning loyalty off

  • Disabling the program or a location stops new earning and redemption.
  • Existing balances are not deleted— re-enabling restores access.

Plan / add-on

Sadakat eklentisi aboneliginizden kaldirilirsa puan kazanimi ve kullanimi durur; ancak bakiyeler, eklenti geri yuklenene kadar salt-okunur olarak korunur.

Suggested Setup Checklist

  1. Organizasyonunuzda sadakat eklentisini etkinlestirin.
  2. Loyalty → Program bolumunu acin, kazanma orani ve kapsami ayarlayin, Active durumuna alip kaydedin.
  3. Bu konumu etkinlestirin (her katalog icin kendi Loyalty sayfasindan tekrarlayin).
  4. Isimler ve ikon— markanizla uyumlu hale getirin (“yildiz”, logo vb.).
  5. Promotions bolumunde 2–3 odul olusturun (Points redemption modu).
  6. Opsiyonel: bir Bonus kurali (orn. oglen cift puan).
  7. Opsiyonel: bir Hedef(orn. “Bu ay €50 harca → 200 bonus puan”).
  8. Opsiyonel: cogunlugu kucuk puan odullu, birkac “kazanamadi” dilimli bir Oyun ekleyin.
  9. Ilk haftadan sonra Uyeler sekmesini inceleyin; VIP jestleri veya duzeltmeler icin Adjust kullanin.

Quick Reference — Default Behavior

Varsayilanlari degistirmeden sadakati acarsaniz:

  • ✓1 point per €1 (net subtotal, asagi yuvarlama)
  • ✓Shared balance across katilan konumlar genelinde ortak bakiye
  • ✓No expiry(son kullanim yok)
  • ✓Earns on discounted orders — evet
  • ✓Earns on redemption orders — evet
  • ✓Points → money off — siz acana kadar kapali
  • ✓Etiket varsayilani “points” / “Rewards”

Bunlarin tamamini Program ve Isimler ve ikon sekmelerinde markaniza ve marjinlerinize gore ayarlayabilirsiniz.

Sohbet uzerinden kurulumda, planinizda sadakat araclari acik oldugunda admin agent programi kurmaniza yardim edebilir.

Hazir

Sadakat programinizi yayina almaya hazir misiniz?

Ilk kez gelen misafirleri puanlar, oduller, hedefler ve oyunlarla duzenli musterilere donusturun — hepsi OrdeON icine hazir sekilde dahildir.

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